June 2004



Approximately 375 million inkjet and laser cartridges are thrown away each year.  It takes about 1000 years for a cartridge to decompose in a landfill.

Turn Your Trash Into Cash

Are you throwing away your used inkjet or laser printer cartridges? Do you have an old cell phone that you don't use any more and you don't know what to do with it?  You can help our shelter pets by sending these items to us!

The Sterling Shelter collects used inkjet and laser printer cartridges for recycling, which in turn raises funds to support the shelter. Another suggestion is to work with your company, school, or other affiliation to collect the cartridges to send to our shelter to help our pets.

We also collect old cell phones, called Pledge a Phone. Recycle that old cell phone...send or bring in your old cell phone to us today!
 

 

 

 

 

At Pet Rock 2003, Pet Rock Fest is happy to report that they raised in the vicinity of $18,000 for New England animal organizations.
 


The mission of the Pet Rock Festival is to provide a venue where animal welfare organizations of all kinds (from those that fight to prevent cruelty in the courts to shelters to rescues to rehabilitation programs) can gather to fuse an even tighter network, and to also get the word out about their programs to the public.

By providing family style entertainment that includes live music and attractions, we hope to reach a wider range of people to get them caring about animals. We promote kindness to animals – a focus that reaches to areas that include the appropriate adoption of shelter pets, spaying and neutering, educating children that animals are living creatures that feel pain, and so on.

Pet Rock is a work in progress, but one we hope will extend to national levels and get more and more people thinking about the welfare of animals. It is an area that needs more attention.

Quinsig College is delighted with our event and will be hosting Pet Rock 2004 on September 12, 2004 (rain date is September 14th) with some help from MIX 98.5, our newest and most enthusiastic sponsor. 

If you are interested in getting involved in Pet Rock 2004, either as a sponsor, vendor or volunteer, please don’t hesitate to contact us. Love animals. Pass the word. Remember, they can’t talk, so we will.
 

 

 

 

 

 

The Humane Society of the United States works to shut down puppy mills and to promote the protection of all animals through a wide range of programs. You can help them. Please join with The HSUS in protecting our nation's pets.

 

 

 

 

 

Puppy mills are mass dog-breeding operations that they have been around for decades. Unsuspecting consumers keep buying those adorable puppies in the pet store window, some slick Web site, or through an ad in the trusted local newspaper.  BUT behind these often lies a puppy mill.

 


Attention Adopters, Shelter Supporters and Animal Lovers
January 2004 Alert

A new group of entrepreneurs has started a new business venture hoping to compete with private breeders by distributing puppies purchased from puppy mill broker Hunte Corporation through a new chain of pet stores in the Boston area. There are already plans to expand to six stores in 2004 with the corporation going national in the year 2005. While selling high volume at low prices may have worked well with stores like the Gap and IKEA - IT DOES NOT FARE well when the product is little puppies being mass produced under horrible circumstances by the commercial puppy mills who supply the likes of puppy pimp Hunte Corporation. 

Hundreds of thousands of puppies are mass-bred each year for sale in pet shops or through web sites and newspaper classifieds.  Want to see the real story about
Pet store pups?

Have YOU or someone YOU KNOW purchased a sick pet from a pet store? If so, send us a message to tell us about it.

Business Ventures Background
A group of IKEA and Gap veterans are trying their hand with puppies. Woof & Co. has opened two stores in Boston malls, with plans to add six stores in 2004 and roll national in 2005. The chain sells purebred puppies and upscale accessories, a distinct niche in the $30 billion-plus U.S. pet industry. It competes with private breeders, not big-box chains like PETsMART or PETCO. “We're not interested in going head-to-head selling dog food,” says Linda Povey, partner at consultancy Kanter International, which created Woof & Co. “Their strategy is high volume, low prices. We're a lifestyle store.”

The Edison, NJ-based start-up gets its puppies from Hunte Corp., a Goodman, MO-based broker for U.S. breeders. Prices range from $750 to $1,800, comparable to private breeders, with a 50%-plus profit margin. Each pup has a three-year warranty against congenital and hereditary defects. Puppies travel by air-conditioned truck to stores, where they get 75% of retail space (for 80% of sales); high-end accessories get 15%; basics get 10%.

Former IKEA U.S. president Steen Kanter took a request from Meridian Venture Partners to save nine Family Pet Centers from Chapter 11 in 2002. IKEA and Gap veteran Don Jones became Woof & Co. CEO in October; Baby Gap alum Karen Oden took on operations in November.

Woof & Co. is building a database on owners and their puppies. For now, marketing is in-store only, with grand opening info mailed to pet owners within five miles. Marketing will ramp up when markets get a critical mass of stores.

The Players
MERIDIAN VENTURE PARTNERS (MVP): Woof & Co. is the portfolio company of this PA-based private equity firm. MVP are venture capital professionals who provide financial consulting and invest in entrepreneurial companies. Basically, they are the financial arm behind getting Woof & Co. off the ground.

KANTER INTERNATIONAL: Meridian approached Kanter International to determine how to build value for one of their portfolio companies--an under-performing chain of pet stores (Woof & Co). Kanter is essentially a marketing firm that builds and positions "brand identity" for businesses. They created Woof & Co., from its name to its concept. Linda Povey, a partner at Kanter, created Woof & Co. Steen Kanter, former IKEA U.S. president, took the request from Meridian Venture Partners to save nine Family Pet Centers from Chapter 11 in 2002.

WOOF & COMPANY: Donald C. Jones, IKEA and GAP veteran, is now president and CEO (since Oct.) of Woof & Co. Karen Oden, Baby GAP alum, took on Woof & Co. operations in November.

Contact Information

View a sample of a letter you can send to ask these people to stop buying while shelter pets are dying!

 

The Save A Sato Foundation is a non-profit organization dedicated to improving the quality of life for homeless and abused animals
on the island of Puerto Rico.

SAS operates on a 100% volunteer and private donations basis.


Emotional Rescue
Why do many abandoned and injured dogs plucked from the streets of Puerto Rico are finding homes in Boston.
Boston Globe Dispatch, Twig Mowatt

When Zooey, a 26-pound mystery mix, plays her favorite game of tossing toys in the air, the balls and stuffed animals reach such heights that owner Jane Myers regularly checks the top of the refrigerator for them. A human willing to do her retrieving is just one of the many perks Zooey enjoys in her new Cambridge home. It's a long way from her early life when, as an abandoned mother of eight puppies, she searched for food on a beach in San Juan, Puerto Rico, and struggled to walk with a badly healed broken femur.

Zooey is one of roughly 500 lucky "satos" (Puerto Rican slang for street dog, the word rhymes with "gato," or cat) that have arrived at Logan Airport in the past year in search of homes. This relocation effort is the result of the San Juan-based Save a Sato (SAS) Foundation, whose volunteers comb dumps, beaches, and housing projects, taking in every stray they can.
 

>> Read more about this wonderful program.
 

If you want to help the shelter but don't know how, please print our poster and hang it in your office, break room, lunch area, church, youth group, gym or wherever! You can download it from: http://www.sterlingshelter.org/images/stockimages/ShelterWeb.pdf.